Busting the omnichannel - enterprise hacks and chats

CMOs and the content challenge - part one

In this first of a two part "content challenges" series with Michael Brenner of NewsCred, Jon Reed of diginomica.com chats with Michael about the problems facing the digital CMO, the ROI of content, and why he has staked his career on content. Yes, you can get Busting the Omnichannel on iTunes.

Becoming an HCM SaaS consultant, part 1 - the big skills picture

In part one of a two part discussion, Jon is joined by Jarret Pazahanick and Luke Marson to get their insights on becoming an HCM SaaS consultant and the skills involved, with Luke and Jarret debunking myths about cloud consulting and sharing their view on how SaaS consultants must be different - and more current in their training. In part two, coming soon on Jon's SAP and Enterprise trends podcast series, the guys dig deeper into cloud consulting. Yes, you can get Busting the Omnichannel on iTunes.

Making sense of the SAP cloud

Fresh off the TechEd/d-code events, Jon chats with SAP cloud expert Dick Hirsch about how he sees the SAP cloud at this juncture. This video is intended for those who want an overview of the SAP cloud with some context on "S-Innovations" as well - the so-called "Simple Suite". A second, longer companion podcast, "Hashing the SAP cloud," digs deeper into the nuances of SAP's cloud strategy. (You can find that podcast on Jon's SAP and Enterprise Trends podcast series, jonerp.libsyn.com). Yes, you can get Busting the Omnichannel on iTunes.

Customer experience - fantasy versus reality

Is customer experience a fantasy, or an achievable goal? At Argyle's Digital Marketing Leadership event in Boston, Jon pushed his skeptical view on customer experience with CX expert Howard Beader of SDL. Jon and Howard kick around the lessons (and poll results) from the marketers/CMOs in attendance, and talk about how data fits into the customer experience challenge. Jon also pushes the issue of the difficult marketing-IT relationship and Beader shares his own view on the role of IT as marketing shifts to cloud. Yes, you can get Busting the Omnichannel on iTunes.

Services industry disruption - and the role of independent advisors

In this informal evening chat taped on on a Google Hangout, Jon Reed of diginomica chats with Frank Scavo of Strativa about services industry disruption. First, the guys dig into "punching above your weight as a services firm" and Frank shares how his firm has been able to have success even against the biggest services firms. The guys then turn their attention to the value of independent advisory on enterprise software projects, and why it matters. Yes, you can get Busting the Omnichannel on iTunes.

The future of digital and the profound change in selling - podcast combo

In this audio combo of two diginomica video shoots, Jon first talks with Ray Wang about the future of digital and whether the Chief Digital Officer is a BS idea, or a pressing need. Then, Jon shifts gears to talk to Brain Sommer about the future of selling and why selling is changing profoundly. The guys also kick around the impact of media on selling - "stop putting, and start blogging."

Cloud CIO disruptions: riffing on fresh research

In this informal Hangout on Air audio replay, Jon Reed of diginomica.com (@jonerp) reviews new data on CIO disruptions with Sina Moatamed, cloud practictioner and blogger. The guys hit on everything from security to whether big data is overhyped, and how overworked CIOs and IT Managers can have business impact and (address skills challenges) before they face irrelevancy.​ The video replay of this talk is available on Jon's YouTube channel: /jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes.

Live: creating content that matters (and avoiding social media fails)

In this frank and informal - and informally taped - presentation at Western Mass Podcamp 2014, Jon Reed conducts an interactive discussion regarding the impact of (free) content and the limitations of social medial without such content. The impromptu title of the session was "Create (free) content that matters - before you do any social media". Note: this 40 minute recording is not an "enterprisey" conversation but has content strategy lessons for companies of all sizes. Yes, you can get Busting the Omnichannel on iTunes.

BI shop talk - from reporting to analytics that matter

In this informal evening discussion, Jon Reed talks all things BI with Derek Loranca in a (hopefully) buzzword-free environment.. Derek shares the story of his company's BI transitions as well as his own evolution to a BI architect in a changing market. The video version of this talk is running on Jon's YouTube channel, direct link: http://youtu.be/zpm7Q4tLEjs. Yes, you can get Busting the Omnichannel on iTunes.

PR for the B2B upstart - life beyond the press release

In this informal Boston chat, Jon talks with Kate Gundry of Pluck PR about whether PR is dead, whether the press release is dead, and the role of a new kind of PR in the B2B enterprise startup space. They also hit on the perils of social media transparency, and how PR assesses the value of the so-called "influencer." Yes, you can get Busting the Omnichannel on iTunes.

The ERP project failure conundrum, and why independent advisors matter

In this frank, hopefully constructive, and informal conversation on ERP project failure and it's disturbing persistence, Jon Reed talks to Michael Doane about the problem and what solutions have a chance at closing the failure gap. There is a particular focus on the impact of independent advisors and how business benefits are quantified. Yes, you can get Busting the Omnichannel on iTunes.

Impact of cloud, devops, and sys admin skills changes

In this 2013 selection from Jon's lost podcast series, Jon talks with DevOps advocate/enthusiast/fanboy and SAP Mentor Chris Kernaghan about how DevOps and cloud are changing the IT landscape and posing challenges to sys admins. This is connected to a diginomica.com interview, and there is also a video version of this talk on jon's youtube channel.. Yes, you can get Busting the Omnichannel on iTunes.

Live talk: social media - BS or value?

Jon hits the TechEd Expert lounge floor in 2013 for his annual freewheeling "live without a script" talk on whether social media is BS - or has actual value for ERP/SAP professionals. Special guests include Joshua Fletcher, Karin Tillotson and Phil Loewen. WARNING: NSFW starting at 10 minute mark (PG-13). Yes, you can get Busting the Omnichannel on iTunes.