Here we go - continuing with my "blogs that matter" editions of the hits/misses interactive video show, I'll be diving into the recent milestone blogs Gartner's Hank Barnes has published on enterprise buyers, via his own dialogue with Geoffrey Moore ("Crossing the Chasm"). Barnes and I will also revisit our debate on how informed today's enterprise buyer actually is, and how customers can make better buying decisions (or not). Bring your sharpest questions for the free for all chat, this will be a good 'un. Yes, you can get Busting the Omnichannel on iTunes.
Customer success debunked and rebooted - a live talk about the role of service providers and SIs - with Josh Greenbaum and Bonnie Duncan Tinder
Yep, on this edition of Enterprise hits/misses radio, Josh Greenbaum and I will settle our differences on customer success. Bonnie Duncan Tinder of Raven Intel will join us to reveal her latest research on the problematic role of professional services partners in customer success initiatives. Join us for this live discussion and yes, your comments will be a big part of this. We'll hash out the problems and shine the light on those getting it done the right way. Reference post: Attention vendors - please stop the customer success hype train, unless you have these six proof points (You can get the link to Josh's post there also). Yes, you can get Busting the Omnichannel on iTunes.
Hybrid events aren't nearly what they could be - and here's someone who can help us change that. Yes! Enterprise hits and misses video show is back, and with a doozey. Paul Richards, huge influence on my thinking on hybrid events, will join us for an interactive session. Richards is the Director of Marketing for HuddleCamHD. He'll share how he pioneered hybrid events, talk about how to put on a good one, and we'll even get into production values as he has one of the best setups you'll see. Note: to see Paul's tour of his studio, you'll want to check out the video version of our talk. Yes, you can get Busting the Omnichannel on iTunes.
Josh Greenbaum issued a scorching blog post, "Death to all silos!" It's a tour de force of enterprise possibilities - and shortcomings. In our usual no-holds-barred interactive manner, we're going to get to the bottom of this post - including practical actions for customers, vendors, and SIs. BONUS: At the 40:00 mark, Hyoun Park makes his hits/misses video show debut with a terrific guest appearance that helps us assess remote work silos, and get to the core of how companies can act on Josh's post. See Josh's blog post at: https://eaconsult.com/2021/09/30/death-to-all-silos-with-aphorisms/. Yes, you can get Busting the Omnichannel on iTunes.
The do’s and dont’s of transformation, and the danger of SI value erosion - with John Belden of UpperEdge
The Enterprise hits and misses video show returns with a much-anticipated guest, John Belden of Upper Edge. Belden has outspoken field views on transformation - what works and where companies go wrong. We'll count them down and, as usual, field plenty of audience questions along the way. In a hits/misses exclusive, Belden also reveals new research on what leads to SI value erosion - a key obstacle to successful projects. Yes, you can get Busting the Omnichannel on iTunes. If you believe in unfiltered/unsponsored enterprise content, consider giving this show a lovely review, thanks.
Yep, this is part two of the crossover show between my guest Brent Leary's show and my hits/mises video blowout. Brent will take data privacy, and what the data is showing re: enterprise data privacy. Since it's crossover time we'll also pick up on our hybrid events and video discussion, since Brent is the enterprise video master over on his "A few good minutes" show and more. Yes, you can get Busting the Omnichannel on iTunes.
"The dangers of legacy SaaS" is a concept I have under development. Here's where Brian and I may differ - and why I brought up the problem of "legacy SaaS" in the first place. Yep, this is a solo flight from me, presenting my Legacy SaaS methodology - but there are some vocal audience members for back and forth. Come join the chat and say your piece. Yes, you can get Busting the Omnichannel on iTunes.
Yep, Bonnie Tinder of Raven Intel makes her triumphant return - and she brings fresh data on project success (or not), via her HCM cloud project research. Let's hash this out - as usual, bring your best questions and astute observations :) If you believe in unfiltered/unsponsored enterprise content, consider giving this show a lovely review, thanks. Yes, you can get Busting the Omnichannel on iTunes.
In this "blogs that matter" edition of hits/misses video, we'll dig into several of CX gadfly Thomas Wieberneit's notable blog posts. Join this free-for-all as we talk about how NOT to manage your customer journeys, why we DON'T want a 360 degree view of the customer, and why "ecosystems" are not what they appear. Sound like fun? Yes, you can get Busting the Omnichannel on iTunes.
Is legacy SaaS a real thing? Join the debate as returning champ Brian Sommer riffs on Jon's argument with a SaaS 1.0 to SaaS 2.0 slide deck banter. Where are vendors getting stuck? And why does this matter to customers? Bring your sharp questions and BS filters as usual - this is the usual jugular participation Friday show. Note: to see the slides, check the video replay at http://youtube.com/jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes. This series is brought to you commercial-free by Jon Reed of http://www.diginomica.com.
This Friday, Constellation's Nicole France and Liz Miller will crash my Enterprise hits/misses video show together. Join this audience participation free-for-all, which will kick off with discussion of Nicole's lightning rod blog post, It’s Time to Set the Record Straight on Customer Data Terminology. Can we get customer data right? Will cookieless life confound marketing teams, or compel organizations to (finally) adopt white hat tactcis to earn trust? Will this dynamic duo take over the show? Will I get a word in? We're about to find out... Yes, you can get Busting the Omnichannel on iTunes. This series is brought to you commercial-free by Jon Reed of http://www.diginomica.com. If you like the idea of unfiltered, non-commercial enterprise content, consider giving this a nice rating so Jon can beat the commercialized crud in the search algorithms. Thanks.
Join us for this action-packed free-for-all with the always-frank, buzzword-allergic Maureen Blandford. She'll be counting down her top reasons you will (or won't) transform - and how to bridge that gap. We'll talk about the deep need for change in sales/marketing, and, she may even share a special announcement or two. Yes, you can get Busting the Omnichannel on iTunes.
Join for an all-in chat with Josh Greenbaum on his longstanding case for "extreme heterogeneity." And that gap between what vendors dream about (account control) versus what customers really need. And how so-called "customer success" initiatives trip on this, or not. Josh also kicks off the "blogs that matter" theme debut for the show... Yes, you can get Busting the Omnichannel on iTunes.
In this April Fools edition - Brian Sommer and I used to criticize vendor ranking and evaluation firms. No longer - there's gold in them thar hills, and we're getting our piece. There's a role for you here too. Join us as we unveil a unique proprietary system to unlock the keys to successful enterprise software projects, powered by an algorithm that has intimidated even the most experienced data scientists we've shown it to. Note: you can check the slides from this one, including the trapezoid pic, on the youtube.com/jonathanwreed video replay. Yes, you can get Busting the Omnichannel on iTunes.
This should be a good one, as Adam Mansfield counts down his top tips for cloud vendor negotiation, as we peel back the hype on SaaS software. Time to dig into how to achieve project success with cloud vendors - and the obstacles in the way. Mansfield will field your questions- we'll also poke deserved fun at what drives cloud buyers crazy. Yes, you can get Busting the Omnichannel on iTunes.
Jon Reed of http://www.diginomica.com hashes out what he overlooked in the last episode with Brian Sommer deconstructing cloud ERP benefits. Time to hash out what we missed last week. Jon also shares how this stacks up with different models of enterprise transformation. SAP/HR expert joins Jon later in the program to reflect on lessons from a major aerospace and defense ERP project.
Returning champ Brian Sommer rejoins the Enterprise hits and misses video show to talk cloud ERP project issues, benefits, and share project horror stories. Bring your questions and snarkitude. Note: if you want to see the slides as we talk through them, check the video replay at http://www.youtube.com/jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes.
Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree. Yes, you can get Busting the Omnichannel on iTunes.
Retail analyst and consultant Jake Knowles of BJSS drops in for an interactive, audience-driven Q/A chat on the retail outlook for 2021. We'll take on retail debates like AI in retail, facial recognition and "employee experience" versus the Amazon approach to retail workers. Jake will share what he's learning from BJSS customers, what we've taken from the virtual NRF Big Show, and the challenges for retail transformation projects in 2021. Note - this podcast series is a labor of love, to do something different with in-depth, honest/interactive enterprise convos. If you like what I'm doing here, providing a rating and comment on a major podcast channel is a huge help to keep my momentum. Yes, you can get Busting the Omnichannel on iTunes.
Supply chains have been severely tested - but what have we learned? What does a modern supply chain look like? Is a predictive supply chain viable? No one has pushed into these issues more than SCM expert and outstanding enterprise blogger Lora Cecere. This open discussion with Lora and Jon Reed of http://www.diginomica.com promises to be a classic. Yes, you can get Busting the Omnichannel on iTunes. (note: you can enjoy this as audio only, but as is the case with all of these show replays, you can check the video replay also at youtube.com/jonathanwreed)