Busting the omnichannel - enterprise hacks and chats

The great customer success - a meaningful discipline or marketing creation?

Yep - we're back. Phil Wainewright and Josh Greenbaum both wrote landmark posts on customer success - but do they agree? And what should customers take from all the "customer success" brouhaha? To help me weigh the arguments, Bonnie Tinder of Raven Intel was on hand to share data and find a way forward. As usual, the audience brought their sharpest and smartest questions. Trivia note: this is my diginomica colleague Phil Wainewright's debut on my hits/misses video show, not to be missed.Also check the itunes channel for the full podcast archives.

The practical hyper-personalization debate - myth, reality, or buzzword bingo?

Yep, we're back! Time for a jugular, interactive session on hyperpersonalization. Join CX smarties Marshall Lager and Thomas Wieberneit as we define this term, probe into why it's needed (or not), and, most important, what practical do's and don'ts apply to enterprises? Bring your sharpest questions as always, and let's do this. Also check the itunes channel for the full podcast archives. If you care about unfiltered, unsponsored enterprise content, a great review will help others find this show amidst the marketing flotsam.

Why aren’t services firms part of the transformation they provide? - With Tinder and Sommer

Yup - we're back. Join us for a vigorous discussion of the overlooked role of services partners in transformation efforts. Bonnie Tinder of Raven Intel and Brian Sommer will count down the top things to look for in services firm selection - and the worst services firm characteristics and warning signs. Bring your sharp commentary and smart questions and let's see if we can advance this conversation and put more emphasis on what is often, in my view, the weak link in an enterprise project/transformation effort. Note: if you believe in unsponsored, unfiltered enterprise content and like this series, please give this self-funded series a quick review on the platform of your choice. Thanks.

Live from Planful Perform Vegas - continuous planning vs inflation, AI hype and more with Hyoun Park

Let's see how hits and misses "live" does on the road talking analytics in the real world and more with Hyoun Park of Amalgam Insights, one of the smartest/most interesting enterprise thinkers I know... Final note: this 30 minute show was live from Planful Perform, Las Vegas. I didn't get the sound completely right, this was my first live stream on site in more than a decade - I'll get better. But meantime, I thought Park's sharp insights on the economy, AI, and analytics were worth sharing regardless.

Busting HR project myths - an HR data reveal with Stacey Harris

Buckle up... First time hits/misses video guest Stacey Harris, Chief Research Officer at Sapient Insights Group, is going to unfurl fresh HR data and debunk HR tech myths. We'll also get into the underrated keys to HR project success. The audience brought their sharpest questions and comments, and Stacey was ready to roll! Also check the itunes channel for the full podcast archives.

Retail in 2022 - where are the wins and pitfalls? With Guy Courtin

Now rescheduled for this Friday! The problems retailers face amidst supply volatility and Amazon/Walmart dominance are immense. The retail year kicks off at the NRF big show - and our hot seat guest, Guy Courtin, was actually on the ground (I was not). We'll get Courtin's view of the highs and lows of the show (and most interesting tech). Bring your sharpest retail questions - Courtin will also count down some of the underrated (and overhyped) aspects of retail tech.

Why is digital transformation falling short? With Eric Kimberling

On this edition of the enterprise hits and misses show, join me and first-time guest Eric Kimberling of Third Stage Consulting as we hash out the fundamental problem: if transformation is essential, than why are we as an industry continually falling short? Kimberling will be unveiling, and counting down his digital transformation do's and don'ts. Note: this is a resolutely sponsor-free, unfiltered podcast/video show. If you believe in this, please rate and review it.

The highs (and lows) of CX in 2021 - with Liz Miller and Nicole France

Aka "revenge of Nicole and Liz", or the "Liz and Nicole show," join me as we wrap the hits/misses show year with unfiltered tour through the year in CX, CRM, and marketing run amok. The audience brought their usual sharp commentary as Nicole and Liz counted down their highs and lows of the CX year. Yeah, this should be fun....  Yes, you can get Busting the Omnichannel on iTunes. 

Behind the 2022 un-predictions - how the techno-sausage is made! With Brian Sommer and Jon Reed

Ever wondered how diginomica's annual un-predictions get made? Want a first hand look at a hyper-agile waterfall best practice methodology like no other? Oh yeah - we've got slides baby! Want to take a crack at building your own crystal ball? Paging all tech ninjas and prognosticators - join us for the un-predictions launch release. Feel free to bring your own un-predictions as we gear up for another rollercoaster of a year. Yes, you can get Busting the Omnichannel on iTunes. You can get the slides on youtube via /jonathanwreed.

Crossing the enterprise buyer chasm - A live chat with Gartner‘s Hank Barnes

Here we go - continuing with my "blogs that matter" editions of the hits/misses interactive video show, I'll be diving into the recent milestone blogs Gartner's Hank Barnes has published on enterprise buyers, via his own dialogue with Geoffrey Moore ("Crossing the Chasm"). Barnes and I will also revisit our debate on how informed today's enterprise buyer actually is, and how customers can make better buying decisions (or not). Bring your sharpest questions for the free for all chat, this will be a good 'un. Yes, you can get Busting the Omnichannel on iTunes.

Customer success debunked and rebooted - a live talk about the role of service providers and SIs - with Josh Greenbaum and Bonnie Duncan Tinder

Yep, on this edition of Enterprise hits/misses radio, Josh Greenbaum and I will settle our differences on customer success. Bonnie Duncan Tinder of Raven Intel will join us to reveal her latest research on the problematic role of professional services partners in customer success initiatives. Join us for this live discussion and yes, your comments will be a big part of this. We'll hash out the problems and shine the light on those getting it done the right way. Reference post: Attention vendors - please stop the customer success hype train, unless you have these six proof points (You can get the link to Josh's post there also). Yes, you can get Busting the Omnichannel on iTunes.

Getting hybrid (and virtual) events right - with hybrid event pioneer Paul Richards

Hybrid events aren't nearly what they could be - and here's someone who can help us change that. Yes! Enterprise hits and misses video show is back, and with a doozey. Paul Richards, huge influence on my thinking on hybrid events, will join us for an interactive session. Richards is the Director of Marketing for HuddleCamHD. He'll share how he pioneered hybrid events, talk about how to put on a good one, and we'll even get into production values as he has one of the best setups you'll see. Note: to see Paul's tour of his studio, you'll want to check out the video version of our talk. Yes, you can get Busting the Omnichannel on iTunes.

Death to all silos - debating the customer-first enterprise, with Hyoun Park and Josh Greenbaum

Josh Greenbaum issued a scorching blog post, "Death to all silos!" It's a tour de force of enterprise possibilities - and shortcomings. In our usual no-holds-barred interactive manner, we're going to get to the bottom of this post - including practical actions for customers, vendors, and SIs. BONUS: At the 40:00 mark, Hyoun Park makes his hits/misses video show debut with a terrific guest appearance that helps us assess remote work silos, and get to the core of how companies can act on Josh's post. See Josh's blog post at: https://eaconsult.com/2021/09/30/death-to-all-silos-with-aphorisms/. Yes, you can get Busting the Omnichannel on iTunes.

The do's and dont's of transformation, and the danger of SI value erosion - with John Belden of UpperEdge

The Enterprise hits and misses video show returns with a much-anticipated guest, John Belden of Upper Edge. Belden has outspoken field views on transformation - what works and where companies go wrong. We'll count them down and, as usual, field plenty of audience questions along the way. In a hits/misses exclusive, Belden also reveals new research on what leads to SI value erosion - a key obstacle to successful projects. Yes, you can get Busting the Omnichannel on iTunes. If you believe in unfiltered/unsponsored enterprise content, consider giving this show a lovely review, thanks.

 

 

Brent Leary - Talking impact of data privacy, the art of enterprise video, and more

Yep, this is part two of the crossover show between my guest Brent Leary's show and my hits/mises video blowout. Brent will take data privacy, and what the data is showing re: enterprise data privacy. Since it's crossover time we'll also pick up on our hybrid events and video discussion, since Brent is the enterprise video master over on his "A few good minutes" show and more. Yes, you can get Busting the Omnichannel on iTunes. 

Beware of Legacy SaaS - a concept worth the debate

"The dangers of legacy SaaS" is a concept I have under development. Here's where Brian and I may differ - and why I brought up the problem of "legacy SaaS" in the first place. Yep, this is a solo flight from me, presenting my Legacy SaaS methodology - but there are some vocal audience members for back and forth. Come join the chat and say your piece. Yes, you can get Busting the Omnichannel on iTunes. 

Bonnie Tinder on the gap between project success and mediocrity

Yep, Bonnie Tinder of Raven Intel makes her triumphant return - and she brings fresh data on project success (or not), via her HCM cloud project research.  Let's hash this out - as usual, bring your best questions and astute observations :) If you believe in unfiltered/unsponsored enterprise content, consider giving this show a lovely review, thanks. Yes, you can get Busting the Omnichannel on iTunes. 

CRM buzzword destruction and deconstruction - with Thomas Wieberneit

In this "blogs that matter" edition of hits/misses video, we'll dig into several of CX gadfly Thomas Wieberneit's notable blog posts. Join this free-for-all as we talk about how NOT to manage your customer journeys, why we DON'T want a 360 degree view of the customer, and why "ecosystems" are not what they appear. Sound like fun? Yes, you can get Busting the Omnichannel on iTunes.

Is legacy SaaS a thing? Debating the SaaS 1.0 to 2.0 model and why it matters to customers

Is legacy SaaS a real thing? Join the debate as returning champ Brian Sommer riffs on Jon's argument with a SaaS 1.0 to SaaS 2.0 slide deck banter. Where are vendors getting stuck? And why does this matter to customers? Bring your sharp questions and BS filters as usual - this is the usual jugular participation Friday show. Note: to see the slides, check the video replay at http://youtube.com/jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes. This series is brought to you commercial-free by Jon Reed of http://www.diginomica.com.

Getting customer data right, and other CX blogs/rants/beefs, with Nicole France and Liz Miller

This Friday, Constellation's Nicole France and Liz Miller will crash my Enterprise hits/misses video show together. Join this audience participation free-for-all, which will kick off with discussion of Nicole's lightning rod blog post, It’s Time to Set the Record Straight on Customer Data Terminology. Can we get customer data right? Will cookieless life confound marketing teams, or compel organizations to (finally) adopt white hat tactcis to earn trust? Will this dynamic duo take over the show? Will I get a word in? We're about to find out...  Yes, you can get Busting the Omnichannel on iTunes. This series is brought to you commercial-free by Jon Reed of http://www.diginomica.com. If you like the idea of unfiltered, non-commercial enterprise content, consider giving this a nice rating so Jon can beat the commercialized crud in the search algorithms. Thanks.